Registered office: White Lodge 1 Lion Lane Haslemere Surrey GU27 1JF United Kingdom
Agronomica Limited was incorporated in May 2003. It is an independent firm, entirely
owned by its two founders.
Within Europe and more widely, public concerns about food safety and quality, demands
for more environmentally-friendly farming systems and higher standards of animal
welfare are all generating intense pressures both on policy makers and on key stakeholders
in the food chain.
So, too, are difficult rural economic and social problems – made even more challenging
by the imminent expansion of the EU and the potential impact of further trade liberalisation.
Against this background, Agronomica has been established by Philippa Guest and John
Landell Mills with the aim of providing comprehensive services to private and public
sector clients covering:-
Research and consultancy on sustainable agriculture worldwide.
Technical services to plan and implement sustainable agriculture strategies, programs
The firm’s founders believe that technological innovation is a key enabler of sustainable
agriculture and are committed to a science-based approach to evaluating the economic,
environmental and social impact of new agricultural technologies and practices.
We are also committed to promotingdialogue and partnership between key stakeholders
in the food chain through the sharing of ideas, experience and best practice
Agronomica offers the services of its own core staff plus those of an international
network of experts covering the food chain from input supply to food processing and
As a recently established firm, Agronomica’s main credentials at present are those
of its two founders:-
Philippa Guest is an acknowledged international expert on sustainable agriculture,
with 18+ years related experience. She has a doctorate in integrated pest management
from Imperial College, University of London. In the past 15 years, prior to joining
Agronomica, she worked in the crop protection industry (ICI Plant Protection, Zeneca
and Syngenta) and held a number of senior positions in research and development,
product stewardship, marketing and business strategy. Her most recent roles were
as Global Head of Sustainable Agriculture (Syngenta) and Global Head of Integrated
Crop Management (Zeneca) with responsibility for defining corporate strategy and
driving operational activities.
John Landell Mills is a marketing and management consultant with over 30 years wide-ranging
experience of both research and technical assistance activities in the fields of
agriculture, food, rural development and related areas. Previously managing director
of Landell Mills Associates (later Landell Mills International) he has been responsible
for numerous studies and projects relating to IPM/ICM, crop biotechnology and crop
production for export.- as well as on the interaction between sustainable agriculture
and biodiversity conservation – in Europe and many other regions. He is also a founder
and director of LMC International (formerly Landell Mills Commodities Studies) with
offices in Oxford and New York) which specialises in economic and marketing studies
on soft commodities and their derivatives in the food and industrial markets
Projects carried out for the EC (as project director) include studies on the potential
impact of biotechnology on pesticide and fertiliser use, on EU-wide supply and demand
for fruit and vegetables, and comparative case studies on conventional, integrated
and organic production – as well as many technical assistance projects in ACP and
other developing countries as well as for the PHARE and TACIS programmes. He has
been a Full member of the Market Research Society for over 25 years.
Previous studies carried out by Agronomica’s founders include:
Attitudes to IPM in Europe, research carried out for CropLife International and the
European Crop Protection Association (ECPA). Parallel studies were also carried
out in the Asia/Pacific, Latin America and North American regions for CropLife International,
Assessment of the Benefits of Plant Protection Products Study carried out by John
Landell Mills for Eyre Associates under a contract with EC DG Environment and the
Dutch Ministry of the Environment. This involved comparative case studies of conventional,
integrated and organic production of apples (Trentino, Italy), potatoes (Netherlands),
wheat (Germany – NW region) and wine (France – Bordeaux) examining both technical
and economic aspects. The study report is available on the internet at http://europa.eu.int/comm/environment/ppps/eyre.pdf.
Organic Farming in seven European countries Major study carried out by John Landell
Mills for ECPA which reviewed (a) background and history of organic farming, (b)
production of organic crops and livestock, (c) marketing, trade and economics, (d)
organisation and rules for certification, (e) consumer attitudes, and (f) future
prospects and forecasts.
Innovation in Agro-Biotechnology: Case study on lower levels of fertilisers and pesticides
in agricultural crop production by John Landell Mills, June 1992. Study carried
out for EC DG Research.
Changing Markets for Fruit and Vegetables in the European Community Major study
carried out under the direction of John Landell Mills (Landell Mills Commodities
Studies S.A.) for the EC DG 23 (Consumer Affairs).
Many other projects related to the food chain and to various different aspects of
sustainable agriculture have been carried out for commercial clients (food manufacturers,
distributors, farm input suppliers, etc) and therefore remain confidential.
Agronomica is an associate member of the Arcadia International group which is headquartered
in Brussels and provides research and consultancy services to firms at all levels
of the food chain. Its team of experts include specialists in most aspects of food
production and distribution.